Automated and personalised emails triggered by onsite actions generate exceptional incremental sales
SMART-trigger uses onsite browsing behaviour to drive behavioural targeting that delivers increased sales.
Behavioural Targeting Strategies include:
High Product Interest
Multiple visits but not purchased
Missed Revenue Report
The SMART-trigger service comes with a Missed Revenue Report which is produced for each individual site.
The Missed Revenue Report quantifies the extent of the sales opportunity that is available for each behavioural targeting strategy. Analysis of over 250 sites indicates that up to 9% additional revenue is available and using SMART-trigger makes it easy to capitalise on this revenue opportunity. Before a campaign is run clients can see the extent of the opportunity available based on their onsite behavioural data. In this way strategies can be prioritised in terms of the best return on investment.
You can see an example Missed Revenue Report here
SMART-trigger is easy to set up and integrates with all Email Service Providers including Teradata, Exact Target, Dotmailer, Silverpop, Bronto, Pure360.