Makes it even easier for shoppers to find the products they want to buy
SMART-ranking has become an integral part of onsite personalisation in the drive to retain customers and achieve sustainable sales growth. SMART-ranking provides the ability to automatically re-order the display of products at the category level according to the personalisation data available for each individual shopper and a comprehensive selection of merchandising strategies.
SMART-ranking is particularly effective when shopping on a mobile. With limited real estate available, it’s essential that the retailer is able to automatically surface the most relevant products to an individual at the top of their category listings. Less scrolling improves the user experience significantly and decreases the exit without purchase rate by up to 20%.
- Dynamic Re-ordering
Re-ordering products using merchandising strategies and filtered using personal profiles to present the most relevant products to each individual customer at the top of every category listing.
- Merchandising Control
Full control over the placement of any product anywhere on category pages. Rules can be created to boost the visibility of products with specific attributes.
SMART-ranking has achieved sales lifts of over 25%. This has been reflected in increases in click through rates of 15% and conversion increases of 9%.