Delivers a personal, content-rich site experience to your customers
SMART-content provides customised content for visitors, dynamically based on their preferences and intention. Content can be served that is of specific relevance to each individual whether that’s images, articles, banners, promotions, documents or any other piece of html content.
This results in an engaging experience which fosters customer loyalty and increases visitor value.
- Create unique experiences tailored specifically for each visitor to the site.
- Drive deeper visitor engagement and a richer onsite experience.
- Increase click-through generating higher revenue.
Dynamic onsite delivery
The SMART-Content inference engine selects the right content to display based on the data available and determining the best match according to the customer’s propensity to purchase and level of intent. Once selected, content is served at any point on the site without any IT involvement. This gives merchandisers and marketers unprecedented control over onsite content, using personalisation options.