Arcadia is a modern, fast-moving business comprising nine of the high street’s best-known and most exciting fashion brands, including Topshop, Topman and Dorothy Perkins.
E-commerce is one of the most rapidly expanding areas of the Group. Arcadia is constantly developing its online channels in order to deliver an excellent service to its customers.
Arcadia has been working with Peerius to deliver intelligent product recommendations to create a more personal online experience. It’s a partnership that is having a positive impact on both the customer experience and the bottom line.
When buying clothing in a well laid-out store, a customer can quickly find what they’re looking for and spot the perfect accessory. Or they can ask staff to suggest a whole look that’s tailored to their tastes and trends.
Re-creating this experience online remains challenging, with retailers looking to a range of product recommendation solutions to better engage customers. Prior to 2012, Arcadia’s websites displayed basic recommendations, curated by style advisors. Manually maintaining recommendations on a fast-moving catalogue of thousands of products is a challenge. Some recommendations stayed live even when the product was out of stock. Most limiting of all was the fact that the same setof recommendations was displayed to every visitor to that page — there was no personalisation at all.